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A Data Collection Plan is a well thought out approach to collecting both baseline data as well as data that can provide clues to root cause.
The plan includes where to collect data, how to collect it, when to collect it and who will do the collecting.
Associations ask members for information when they join, but are you updating that information?
Members’ jobs, needs, and interests change over time so their data should too. Find opportunities throughout the membership journey to ask for new information.
If you share an account with others, all account members will receive at least a text alert.Leveraging customer data can lead to happier customers, reduced client churn and bigger profits.Gathering sensitive customer information isn’t something business owners should just jump into and make up as they go.Learn about their interests and preferences by tracking and analyzing their engagement data.For example, review email clicks or webinar registrations to discover the interests of different membership segments.