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We Chat’s development would grow more innovative after this.

Leveraging Tencent’s involvement in gaming (which would get deeper in years to come), it added games integration, and presciently, it also moved into the digital payments field – an area in which Whats App is trying to follow in the Indian market.

In 2012, several new languages were added – mostly focused on SE Asia, though the inclusion of Portuguese suggested wider ambitions than China’s neighbours to the south.It is hard, therefore, to see how much more it could possibly grow without a more successful international push than we have seen to date.At present, We Are Social/Hootsuite find that We Chat is only the number one in app in three countries (this does not include Taiwan or Hong Kong – according to App Annie it is the sixth-most and second-most downloaded app in these territories, and the sixth-most and the third-most used app, respectively; it is the fifth-most used, and 10th-most used in Malaysia).International user numbers were pegged at 100 million in 2013.An impressive figure at the time, though the lack of any updated figure since suggests stagnation.

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